Here you see more of a friendly ad put out by Fatz Cafe, a local restaurant around the U.S. Fatz is a restaurant that specializes in delicious calabash chicken, and great customer service. Both of these aspects are present in this simple ad where Fatz both thanks their loyal customers and displays their signature calabash chicken fingers. In this particular ad, the audience is all of their customers, specifically around Morgantown, NC. This ad also targets all tourists, or out-of-town guests. The communicator is Brian Miller, operating partner of Fatz Cafe. Finally, the message here is to thank all of their customers for helping them become best business lunch, best dining atmosphere, and #1 best place to bring out-of-town guests.